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DoorDash Food delivery Logo Restaurant, Airbnb logo transparent background PNG clipart size: 1000x352px filesize: 10.38KB.Uber Eats Pizza Food delivery Restaurant, pizza transparent background PNG clipart size: 1000x1000px filesize: 78.97KB.With Gen Z’s spending power increasing, expect more and more food delivery apps to figure out unique ways to target this demographic, capturing their imaginations - and their dollars - while they’re at it. The restaurant, which all sparked from an initial content creation stunt to garner in-person and digital traction for his personal brand, has quickly expanded nationwide and racking up the $ big time.

Popular social media creator Mr Beast has “delivered” his youth fandom to the food delivery game as well, with the launch of his ghost kitchen delivery concept Mr Beast Burger. It makes sense that Gopuff would know what would appeal to a younger generation, considering that the app’s founders are only 27 years old.īut the connection to Gen Z influencers and delivery didn’t end there. In August of 2021, they announced they would be delivering Chamberlain Coffee beans, accessories, and gift sets to customers through their app in just minutes. During the lockdowns in April 2020, Instagram partnered with ChowNow by creating an “order now” button as well as a “story sticker” that let Instagram users order and pay for food directly through the app.įood, alcohol, and snack delivery company Gopuff also tried to connect to Gen Z by partnering up with 20-year-old YouTube sensation Emma Chamberlain. Perhaps TikTok was taking a cue from Instagram, another Gen Z favorite. Essentially, customers will be able to order the most popular viral foods on the app through Grubhub. For instance: Gen Z social media darling TikTok announced they will launch a new service in March – with partners Virtual Dining Concepts and Grubhub – called TikTok Kitchen. The food industry has recognized the influence and spending power of those in Gen Z, and they are responding to it with new innovations. The unexpected Food x Social Media partnership catering to Gen Z’s needs In the average Gen Z household, that amounted to about $760 per month on food - $550 of which was earmarked for groceries. According to a UNiDAYS study of more than 1,800 Gen Z students, 78% spent most of their disposable income on food. When it comes to how they spend their money, Gen Z is willing to fork over a sizable portion of their budget to food and dining. The study showed that 54% of customers ages 18 to 34 are monthly active users of at least one of these apps. According to Civic Science, people aged 18-24 are the most likely to get food delivered through an app like Postmates, Seamless, Grubhub, or Uber Eats.Īnother survey found that millennials and Gen Zers are the main users of the big-4 third party delivery providers, which include DoorDash, Grubhub, Postmates, and Uber Eats. It’s not surprising, then, that mobile-first Gen Z is leading the way when it comes to food delivery app usage as well. Food delivery apps are perfect for digitally native Gen Z, who use their phones for everything from socializing and work to fun.